About the project

Home cleaning startup Heppy needed a fresh branding to get their business started. Together with the founders, I created a complete branding package containing a logo/image mark, booklet, social content and website design. Later I pitched an inventive loyalty program and created the high fidelity mockup seen above.

The idea

A new and happy online cleaners platform that works with 100% natural and bio-degradable cleaning solutions only.

The simple and clean (haha) logo mark is a fun take on the over used house-shape seen everywhere in ‘branding’. It’s simple, yet has a lot of depth and character due to the mouth that can take different shapes adding mood to the brand.