Plastic Afvallen

About the project

WWF approached Elastique to extend their Free the Sea campaign. The Design Sprint resulted in a creative app concept called #PlasticAfvallen. A 30 day challenge to help people reduce their plastic waste, by ‘dieting’, learning about pollution and replacing single-use plastics with alternatives.

The concept

The end result was a social campaign evolving around a simple app design based on  a conversational interface. Fitcoach Mark becomes the users personal trainer, supporting and challenging the user in becoming a conscious plastic user.

You can download the app on iPhone or Android.